SiteDoctor | website health check : stortford.co.nz/

Page Title

Stortford Accident & Medical | Hastings Urgent Care & GP

Short Recommendation

Your page title does not exceed 60 characters. It's fine.

Knowledge Base

Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
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Meta Description

Stortford Accident & Medical provides trusted urgent care and GP services for the Hastings community. Seven days a week, no appointment needed.

Short Recommendation

Your meta description does not exceed 150 characters. It's fine.

Knowledge Base

description_recommendation

Meta Keyword

Short Recommendation

Your site do not have any meta keyword.

Knowledge Base

Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Keyword Analysis

Single Keywords

Keyword	Occurrence	Density	Possible Spam
Enrol	7	2.789 %	No
Contact	6	2.39 %	No
care	6	2.39 %	No
Stortford	6	2.39 %	No
Accident	5	1.992 %	No
Medical	5	1.992 %	No
Home	4	1.594 %	Yes
Services	4	1.594 %	No
Fees	4	1.594 %	No
Menu	4	1.594 %	No
Hastings	4	1.594 %	No
Open	3	1.195 %	Yes
GP	3	1.195 %	No
services	3	1.195 %	No
urgent	3	1.195 %	Yes
Close	2	0.797 %	No
health	2	0.797 %	No
healthcare	2	0.797 %	No
medical	2	0.797 %	No
access	2	0.797 %	Yes

Two Word Keywords

Keyword	Occurrence	Density	Possible Spam
care and	5	1.992 %	No
Stortford Accident	5	1.992 %	No
Accident Medical	5	1.992 %	No
Home Services	4	1.594 %	No
Services Fees	4	1.594 %	No
Fees Contact	3	1.195 %	No
Contact Enrol	3	1.195 %	No
and GP	3	1.195 %	No
urgent care	3	1.195 %	No
Enrol Open	2	0.797 %	No
Open Menu	2	0.797 %	No
Menu Close	2	0.797 %	No
Close Menu	2	0.797 %	No
Menu Home	2	0.797 %	No
GP services	2	0.797 %	No
Hastings Stortford	2	0.797 %	No
for the	2	0.797 %	No
Contact us	2	0.797 %	No
Enrol now	2	0.797 %	No
access to	2	0.797 %	No

Three Word Keywords

Keyword	Occurrence	Density	Possible Spam
Stortford Accident Medical	5	1.992 %	No
Home Services Fees	4	1.594 %	No
Services Fees Contact	3	1.195 %	No
Fees Contact Enrol	3	1.195 %	No
care and GP	3	1.195 %	No
urgent care and	3	1.195 %	No
Contact Enrol Open	2	0.797 %	No
Enrol Open Menu	2	0.797 %	No
Open Menu Close	2	0.797 %	No
Menu Close Menu	2	0.797 %	No
Close Menu Home	2	0.797 %	No
Menu Home Services	2	0.797 %	No
and GP services	2	0.797 %	No
Hastings Stortford Accident	2	0.797 %	No
Skip to Content	1	0.398 %	No
to Content Home	1	0.398 %	No
Content Home Services	1	0.398 %	No
Contact Enrol Urgent	1	0.398 %	No
Enrol Urgent care	1	0.398 %	No
Urgent care and	1	0.398 %	No

Four Word Keywords

Keyword	Occurrence	Density	Possible Spam
Home Services Fees Contact	3	1.195 %	No
Services Fees Contact Enrol	3	1.195 %	No
Fees Contact Enrol Open	2	0.797 %	No
Contact Enrol Open Menu	2	0.797 %	No
Enrol Open Menu Close	2	0.797 %	No
Open Menu Close Menu	2	0.797 %	No
Menu Close Menu Home	2	0.797 %	No
Close Menu Home Services	2	0.797 %	No
Menu Home Services Fees	2	0.797 %	No
care and GP services	2	0.797 %	No
Hastings Stortford Accident Medical	2	0.797 %	No
urgent care and GP	2	0.797 %	No
Skip to Content Home	1	0.398 %	No
to Content Home Services	1	0.398 %	No
Content Home Services Fees	1	0.398 %	No
Fees Contact Enrol Urgent	1	0.398 %	No
Contact Enrol Urgent care	1	0.398 %	No
Enrol Urgent care and	1	0.398 %	No
Urgent care and GP	1	0.398 %	No
and GP services in	1	0.398 %	No

Keyword Usage

Short Recommendation

The most using keywords do not match with meta keywords.

Knowledge Base

Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Sitemap

Short Recommendation

Your site does not have sitemap

Knowledge Base

Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
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Total Words

251

Knowledge Base

Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 6%

Knowledge Base

The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(1)

Urgent care and GP services in Hastings

H2(3)

Here for your health

Enrol online today

Where to find us

H3(0)

H4(3)

Fast, friendly care every time you visit.

It’s quick, free, and easy.

Your local urgent care and GP clinic

H5(0)

H6(0)

Knowledge Base

h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Short Recommendation

Your site does not have robot.txt.

Knowledge Base

robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
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Internal Vs. External Links

Total Internal Links?

Total External Links?

Internal Links

/cart

/services

/fees

/contact

/enrol

/services

/fees

/contact

/enrol

/contact

/enrol

/urgent-care

/enrol

/contact

/home

/services

/fees

/enrol

/contact

/privacy-policy

External Links

https://info.health.nz/immunisations

https://alexapi.medtechglobal.com:8443/?id=F01001-E

https://www.google.com/maps/dir/?api=1&destination=104+Stortford+Street

https://www.omnihealth.co.nz

Domain IP Information

IP

198.49.23.145

City

New York City

Country

Time Zone

America/New_York

Longitude

-74.0054

Latitude

40.7339

NoIndex , NoFollow, DoFollow Links

Total NoIndex Links

Total NoFollow Links

Total DoFollow Links

NoIndex Enabled by Meta Robot?

NoFollow Enabled by Meta Robot?

NoIndex Links

NoFollow Links

Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

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SEO Friendly Links

Short Recommendation

Links of your site are SEO friendly.

Knowledge Base

An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
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Plain Text Email Test

Short Recommendation

Site failed plain text email test.1plain text email found.

Plain Text Email List

user@domain.com

Knowledge Base

Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
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Favicon

Short Recommendation

Your site have favicon.

Knowledge Base

Learn more

DOC Type

DOC Type : <!doctype html>

Short Recommendation

Page have doc type.

Knowledge Base

doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
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Image 'alt' Test

Short Recommendation

Your site have 2 images without alt text.

Images Without alt

https://images.squarespace-cdn.com/content/v1/68805f458f60ac17cf2889fe/e889f8a8-38a5-46d9-b443-f84bde91fe7d/Hastings.webp

https://images.squarespace-cdn.com/content/v1/68805f458f60ac17cf2889fe/1c5438c7-df29-41e4-8ee5-4b9c935afb5f/STORTFORD_Logo-WHITE%404x.png

Knowledge Base

An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
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Depreciated HTML Tag

Short Recommendation

Your site does not have any depreciated HTML tag.

Knowledge Base

Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 183 KB

Short Recommendation

HTML page size is > 100KB

Knowledge Base

HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
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GZIP Compression

Short Recommendation

GZIP compression is disabled.

Knowledge Base

GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Short Recommendation

Your site have 52 inline css.

Inline CSS

Knowledge Base

Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Short Recommendation

Your site have 18 internal css.

Knowledge Base

Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Short Recommendation

Site failed micro data schema test.

Knowledge Base

Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
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IP & DNS Report

IPv4

198.49.23.145

IPv6

Not Compatiable

DNS Report

SL	Host	Class	TTL	Type	Target	IP
1	ext-cust.squarespace.com	IN	216	A		198.185.159.145
2	ext-cust.squarespace.com	IN	216	A		198.185.159.144
3	ext-cust.squarespace.com	IN	216	A		198.49.23.144
4	ext-cust.squarespace.com	IN	216	A		198.49.23.145
5	www.stortford.co.nz	IN	3600	CNAME	ext-cust.squarespace.com

IP Canonicalization Test

Short Recommendation

Site failed IP canonicalization test.

Knowledge Base

If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
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URL Canonicalization Test

Short Recommendation

Site passed URL canonicalization test.

Knowledge Base

Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
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cURL Response

url : https://www.stortford.co.nz/

content type : text/html;charset=utf-8

http code : 200

header size : 484

request size : 141

filetime : -1

ssl verify result : 20

redirect count : 0

total time : 0.175131

namelookup time : 0.13487

connect time : 0.138047

pretransfer time : 0.150104

size upload : 0

size download : 187689

speed download : 1071706

speed upload : 0

download content length : -1

upload content length : 0

starttransfer time : 0.160153

redirect time : 0

redirect url :

primary ip : 198.49.23.145

certinfo :

primary port : 443

local ip : 178.128.120.53

local port : 35332

http version : 3

protocol : 2

ssl verifyresult : 0

scheme : HTTPS

appconnect time us : 149886

connect time us : 138047

namelookup time us : 134870

pretransfer time us : 150104

redirect time us : 0

starttransfer time us : 160153

total time us : 175131

PageSpeed Insights (Mobile)

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PageSpeed Insights (Desktop)

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health report : https://www.stortford.co.nz/

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Page Title

Meta Description

Meta Keyword

Keyword Analysis

Single Keywords

Two Word Keywords

Three Word Keywords

Four Word Keywords

Keyword Usage

Sitemap

Total Words

Text/HTML Ratio Test

HTML Headings

robot.txt

Internal Vs. External Links

Total Internal Links?

Total External Links?

Domain IP Information

IP

City

Country

Time Zone

Longitude

Latitude

NoIndex , NoFollow, DoFollow Links

Total NoIndex Links

Total NoFollow Links

Total DoFollow Links

NoIndex Enabled by Meta Robot?

NoFollow Enabled by Meta Robot?

SEO Friendly Links

Plain Text Email Test

Favicon

DOC Type

Image 'alt' Test

Depreciated HTML Tag

HTML Page Size

GZIP Compression

Inline CSS

Internal CSS

Micro Data Schema Test

IP & DNS Report

IPv4

IPv6

IP Canonicalization Test

URL Canonicalization Test

cURL Response

PageSpeed Insights (Mobile)

PageSpeed Insights (Desktop)